There is a whole subculture on YouTube devoted to beauty tutorials with an increasing amount of subscribers. Rather than asking your mother or a girlfriend to teach you how to French braid your hair, you can look it up on YouTube — and there are hundreds of videos on that one hairstlye alone.
We’ve rounded up ten channels to follow on YouTube for tips and tricks on hair, makeup and nails. Do you include YouTube in your beauty routine? Let us know in the comments.
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Michelle Phan is the top YouTube makeup guru, with over 479 million total views. Phan is the online spokesperson for Lancôme.
Lauren Conrad, Kristin Ess and Amy Nadine teamed up as thebeautydepartment.com to cover hair and makeup tutorials, beauty trends and issues, and inspirations.
Emily Eddington’s videos include makeup reviews, tutorials, frangrance picks and her annual Emily Awards, which she’s been running for four years.
Two sisters Mimi and Leyla started an affordable hair extension business, Luxy Hair. The YouTube channel can be used by anyone looking for tutorials on up-dos, braids and basic styling.
The cutepolish channel offers nail tutorials ranging from basic french manicures to quirky designs like plaid, lace or tie-dye.
This YouTube channel takes a DIY approach, teaching you to make your own products. There’s also a blog that showcases various colors and brands of nail polish.
Kandee Johnson is a celebrity makeup artist who has worked for companies like MTV, CNN, ABC and CBS. She’s also a part of the L’Oréal Beauty Guru program. Johnson carries tutorials from her YouTube channel to her blog, where she gives more insight on her day-to-day life.
This Atlanta-based makeup artist is also a teacher, so she combined her passion for the two to provide a number of makeup tutorials and product reviews.
Sarah Victor provides celebrity-inspired makeup tutorials, ranging from Adele to Kate Middleton. She films tutorials in a split screen — one side shows how to apply the product, and the second talks about the product she’s applying.
Although she’s younger, this student and model vlogger provides helpful tutorials that most girls can relate to, such as this thrifty beauty tips and tricks video.
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