There’s usually one commercial during the Super Bowl that outshines the others for its creativity and laughter-inducing antics — and gets watched over and over. Twitter’s Ad Scrimmage wants to be the website where you do that, as well as vote for your favorite. But move fast; it won’t be around forever.
The idea behind Ad Scrimmage is to get people talking about the companies and brands behind the ads (which shelled-out beaucoup bucks for these coveted spots) and extend the ad value and entertainment all week.
Here’s what Twitter says about Ad Scrimmage on its advertising blog:
“The Twitter Ad Scrimmage extends the life of a Super Bowl commercial by amplifying and moving Monday water cooler discussions to immediately after the game when momentum for conversations around those commercials is at its highest … Commercials will also have a unique hashtag to encourage conversations on Twitter.”
The commercials are organized into four quarters, depending on when each aired. There is a corresponding hashtag for each commercial to encourage discussion. If there are any commercials you missed, or just can’t get enough of, check out the site now — it’s only live for seven days.
Have you tweeted about Super Bowl commercials? Did you use one of the hastags created with the commercial? Will Scrimmage work? Let us know in the comments.
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