Leading up to the season finale of popular mining reality TV show Gold Rush airing Friday night on the Discovery Channel, the network will be showing previous episodes with pop-up tweets from fans.
Gold Rush — which follows the ups and downs of miners in Alaska — has become popular among social media users, with many posting comments on sites such as Twitter as the episodes air. The Discovery Channel is curating some of the tweets and editing them into related parts of the episodes.
“With our fans taking to our fan site, Facebook, Twitter and GetGlue to share in the experience, we wanted to celebrate them by making their musings a part of the show,” David Shackley, Discovery Channel’s chief marketing officer told Mashable.
The move is a part of a growing trend to make watching TV more interactive and social. Shows such as The Voice have incorporated tweets into its pre-recorded and live broadcasts.SEE ALSO: The Voice: How a TV Show Became a 24/7 Social Media Conversation | Science Channel Experiments With On-Air Tweets in Primetime
The second season of Gold Rush has averaged 4.5 million viewers over the past 15 weeks and has become the top program for men on Fridays across cable and broadcast.
The latest episode of Gold Rush airs on Friday at 9:00 p.m. ET, while two encore episodes of the show will run at 7:00 p.m. and 8:00 p.m. ET with added tweets.
Article source: http://feedproxy.google.com/~r/Mashable/~3/xURIurgL8qw/